TiVo Study: NBC the Least Time-Shifted Broadcast Net

TiVo Study: NBC the Least Time-Shifted Broadcast Net

NBC, with 52% of its primetime programming viewed out of pattern, had the least time-shifted prime among the Big Five broadcast networks, according to TiVo’s State of TV report, which reflects the fourth quarter of 2015. At the other end of the broadcast scale, The CW had the most time-shifted viewing, at 78%, surpassing all cable networks in terms of time-shifting in prime

On the broadcast side, between NBC and The CW, Fox weighed in at 56%, then ABC at 63% and CBS at 64%.

The most time-shifted cable network in terms of prime was Bravo (69%), followed by BBC America and AMC (60%), FX (59%) and Syfy (58%). Weather Channel, ESPN, Sprout and TBS were among the least time-shifted.

Top time-shifted cable series were BBC America’s Doctor Who, FX’s Fargo and Freeform’s Switched at Birth.

The data was gathered from an anonymous sample of 350,000 TiVo DVRs in October-December.

Read more at broadcastingcable.com.

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