Viacom Makes Ad Deal With Snapchat

Viacom Makes Ad Deal With Snapchat

Viacom, whose ratings and ad revenues have been falling as young consumers turn to digital media, has formed a new partnership with Snapchat, the messaging app popular with kids now.

The deal allows Viacom to sell advertising during content it and Snapchat create for Snapchat’s Discovery platform, according to the Wall Street Journal. Viacom executives are also advising Snapchat on the advertising business.

Viacom, which owns youth-oriented networks like MTV and Nickelodeon, reports its earnings Tuesday. It is controlled by 92-year-old media mogul Sumner Redstone, who last week was replaced as chairman. His replacement, CEO Philippe Dauman, is expected to talk about the Snapchat deal on the company’s earnings call, according to the paper.

The deal is also seen as a way to help Snapchat attract more big advertisers.

Read more at B&C.

21st Century Fox Net Down in Second Quarter

21st Century Fox Net Down in Second Quarter

21st Century Fox reported lower second-quarter net income despite strong revenue growth at its cable and broadcast TV operations.

Net income was $748 million, or 34 cents a share, down from $6.3 billion, or $2.89 a share a year ago. Excluding large net gains a year ago from Sky and Endemol Shine Group, earnings per share from continuing operations were 44 cents a share, compared with 53 cents per share a year ago.

Revenue was $7.38 billion, down 1% from a year ago.

The earnings were in line with Wall Street forecasts, but revenue was lower than expected.

While revenue rose at the company’s cable network programming and television segments, it was were more than offset by lower revenue in filmed entertainment and the spinoff of Shine. The stronger dollar also impacted revenue by 3%, or $207 million.

Cable network operating income rose 8% to $1.25 billion as revenue rose 9%. Domestic affiliate revenue was up 10% reflecting growth at Fox Sport 1 and Fox News.


‘O. J. Simpson’ Series Sets FX Ratings Record

'O. J. Simpson' Series Sets FX Ratings Record

FX’s The People V. O.J. Simpson: American Crime Story set a network ratings record for a series premiere in Live+3 Nielsen ratings, according to network officials.

The Feb. 2 premiere episode of the series, based on the book The Run of His Life: The People v. O.J. Simpson by Jeffrey Toobin, drew 8.3 million viewers, besting the previous recored of 4.8 million viewers set by The Shield and Justified, according to network officials. The episode drew 5.1 million viewers in Nielsen Live+same day ratings.

The 10-episode limited series, which stars Cuba Gooding Jr. as O.J. Simpson, also set a network record among adults 18-49, averaging 4.2 million viewers within the demo. With added replays, the episode drew a total of 12 million viewers.




CBS Super Bowl Stream Draws 3.96M Unique Viewers

CBS Super Bowl Stream Draws 3.96M Unique Viewers

Despite some technical glitches that impacted some a batch of viewers during the early phases Super Bowl 50 on Sunday, CBS said its live stream of the big game drew 3.96 million unique viewers across laptops, desktops, tablets, connected TV devices and mobile phones.

CBS added that viewers consumed more than 402 million total minutes of coverage, and watched for more than 101 minutes each on average.

Among other stats, viewers consumed more than 315 million minutes of coverage during the game window, with an average minute audience of 1.4 million.

By comparison, the CBS Super Bowl telecast averaged 111.9 million viewers, according to Nielsen’s fast nationals, and peaked at 115.5 million between 8:30 p.m. and 9 p.m. ET.

CBS’s live stream of Super Bowl 50 was offered at (for PCs and tablets), the CBS Sports app for iPad, Android and Windows 10 tablets, the CBS Sports app Amazon Fire TV devices, Android TV, Apple TV, Roku players and Roku TVs, the Google Chromecast adapter, and Xbox One. Verizon also offered it on smartphones via the NFL Mobile app.

NBC Sports Live Extra’s live stream of the New England Patriots’ 28-24 victory over the Seattle Seahawks in last year’s big game averaged 800,000 viewers per minute, 1.3 million concurrent users, and 2.5 million uniques. Yahoo’s live stream of last October’s regular season matchup between the Jacksonville Jaguars and the Buffalo Bills drew 15.2 million unique viewers. Yahoo streamed that game to most regions of the world, but the game was also available on regular TV (via CBS) in the local Buffalo and Jacksonville markets.

Some Apple TV users trying to live-stream Super Bowl 50 reported issues during the early part of the game. The CBSSports Help Team Twitter handle acknowledged at the time that it ironing out streaming issues for the third-gen Apple TV platform.

Syfy Renews ‘The Magicians’

Syfy Renews 'The Magicians'

Syfy has renewed its freshman drama series The Magicians for a second season, the network said Monday.

The series, based on the bestselling novels from Lev Grossman and follows a secret upstate New York university specializing in magic, will return for a 13-episode second season projected to launch in 2017, according to network officials.

The series is averaging 1.7 million viewers (Nielsen Live+3 data) through the first three episodes of its freshman campaign. The series is produced by John McNamara (Aquarius), Sera Gamble (Supernatural), Henry Alonso Myers (Covert Affairs) and Groundswell Productions’ Michael London and Janice Williams (Milk).

Evolution Digital Unwraps IP Video Platform

Evolution Digital Unwraps IP Video Platform

Evolution Digital, a Colorado-based company focused on independent MVPDs, has introduced eVUE-TV, an IP video platform that features “thousands” of hours of aggregated VOD content that can be mixed with live cable TV offerings.

The introduction of eVUE-TV, a product that arrives after last year’s acquisition of IP-VOD specialist i-Velozity and is part of a rebranding, will help cable operators deliver popular VOD movies and TV shows, plus live TV, on a unified platform, the company said.

eVUE-TV offers new release movies, shows from leading cable network, including shows and series from premium networks such as HBO and Showtime, and enables access on a wide range of devices, including set-tops, tablets and PCs.

eVUE-TV, the company added, provides partners with a low cost approach for IP linear and VOD content via Evolution Digital’s central content distribution hub in Chicago, or through a distributed platform inside the cable operator’s content delivery network.

Evolution Digital said eVUE-TV will launch a new user interface for multiple devices in the “coming weeks,” noting that the platform can present and recommend content using viewing preferences and viewing habits.

“Evolution Digital is pioneering technology in the cable industry to fit the needs of the consumer by providing cable operators cost-effective solutions to increase revenue and stabilize retention,” Brent Smith, Evolution Digital’s president and chief technology officer, said in a statement. “With eVUE-TV, cable providers can now combine the most popular Video on Demand titles with their live TV offerings onto one seamless and easy-to-use platform while avoiding costly infrastructure upgrades.”

Showtime Pumps OTT Service in First Super Bowl Ad

Showtime Pumps OTT Service in First Super Bowl Ad

Showtime used its first-ever Super Bowl ad to promote its standalone, over-the-top service that launched last July.

The ad, featuring “Unstoppable” by Grammy nominee Sia, touted the OTT offering and applied the spotlight on Showtime original series, including House of Lies, Homeland, The Affair, Shameless, Ray Donovan, Dexter, Penny Dreadful, Masters of Sex, and Billions.

The ad also played up that consumers can sign up for a free, 30-day trial of the service, which includes Showtime’s live East and West coast feeds, and is supported on several platforms, including Web browsers, Android TV devices, the Amazon Fire TV, Apple TV, Google Chromecast adapter, iOS and Android mobile devices, Roku players. It’s also available through distribution partners spanning Hulu, Sony PlayStation Vue, and Amazon Prime Video.

Here’s the ad:

Showtime corporate cousin CBS also ran an ad during Super Bowl 50 to promote its OTT subscription service, CBS All Access.

Comcast, meanwhile, ran a new ad showcasing its X1 platform in several local markets during the game.