Hulu is broadening its digital reach with the launch of an app optimized for Windows 10-powered PCs, smartphones and tablets.
The new app for Windows 10 is integrated with Cortana, Microsoft’s voice-capable “personal assistant,” and works with the platform’s Live Tiles feature, which keeps users updated on which shows are being featured on the Hulu app home page, Ben Smith, Hulu’s SVP, experience, announced Monday.
“With Cortana, you can use your voice to search for a TV show or movie making it effortless to find what you want to watch. You can also direct Cortana to start a show or begin playing where you left off, so you never miss a scene,” Smith noted in the announcement.
Hulu, which has about 9 million subs and recently launched an ad-free option and a Showtime bundle, said it built the new app on top of the Universal Windows Platform, enabling it use one code for the full array of Windows 10-powered devices.
Hulu’s other supported platforms include Roku players and Roku TVs, the PlayStation 4 and PS3, Xbox One, Xbox 360, Apple TV, Google Chromecast, Google Nexus Player, iOS and Android smartphones and tablets, Windows 8 devices, Amazon Kindle Fire, Nintendo 3DS, PS Vita, Wii, Wii U, Amazon Fire TV, TiVo, and connected TVs from Samsung, Vizio, LG and Sony.